Magazine cover analysis

How have these magazine covers been designed to target their audiences?

Men's Health Magazine	Fashion Magazine
The masthead of this mazgine is written in lower case and is a red font to show its simplicity. The name also gives an idea of the target audience of the magazine which is clearly men.	The masthead of this mazgine is also red but its written in capital letters. This connotation makes the cover look much more sophisticated and the fact that it is red gives it a more classic and chic feel.
One of the coverlines is '33 Red-hot sex secrets' and one to contrast this is '25 Flat-belly powerfoods'. This implies that the magazine is suited for men as it addresses different types of health tips which may be useful for men.	One of the coverlines for Fashion mazagine is 'Summer style guide' which is clearly aimed for women as stereotypically, women love 'Fashion' and looking at the new trends, so it fits perfectly with their needs.
'Build muscle! Burn fat!' is a mode of address and is written in block capitals. This makes it seem as if they are directly shouting at the men which are looking at the cover to encourage them to workout.	'Coolest festivals, and how to look like you belong' is also a mode of address and is clearly an implication to make women feel as if they should be part of a specific group or norm to feel a part of society. This can be a negative view of how women are, or positive as women may like to take inspiration from the 'coolest' festivals rather than be the exact same.
Another mode of address is the man used on the front cover, which is Andrew Lincoln. He is looking straight at the camera in a serious way. The clothes he is wearing isn't very polished, but more smart-casual. This suggests that he is just an ordinary man and that any other man in society can feel like they can relate to him. The fact that he is fully clothed and doesn't have his top off to show his body, makes the magazine more solemn.	On this front cover, Lana Del Rey is being used as the model and she looks very polished and airbrushed. She is wearing a white skirt and a bandeau so she isn't fully clothed, but still looks very mature because of her body posture. Her hair is neat and makeup is very bold and sharp, which suggests that women are not just sex objects even if they aren't covered up properly, they can still look elegant and fashionable rather than trashy.
'Ripped abs made easy' is another coverline that also relates to mens health. It also makes the magazine seem like men have to look a certain way which is to have abs and that it would instantly make them sexually attractive. This is a false idea as the image of Andrew contradicts that as he is fully clothed and looks like an ordinary man. It makes it a hyperreality as it is hard to tell if they should be ordinary people or be something that the media tells them to be.	'To bare it or not: women speak out' is a clear statement of feminism, and that the magazine is not only a fashion magazine, but also helps support women in society in general. It makes the magazine very unique as it is helping to promote womens rights rather than other typical womens magazines which make women feel like they have to be perfect.